Meet The Water Folk
Our team draws from a deep and diverse set of professional and personal experiences.
We're curious, creative, and committed to protecting the environment - starting with water.
Ethan Hirsch-Tauber
CEO-Founder &
Lead Water Systems Technician
Before founding The Water Folk, Ethan Hirsch-Tauber spent many years living in a range of communities around the world, working as a sustainability educator, and gaining a deep understanding of the connections between water and climate. He studied the Water Retention Landscapes of Tamera, Portugal, and then traveled with, and was mentored by Dr. Rajendra Singh, known as The Waterman of India. In 2020 he moved to California and began building specific water knowledge for the Sonoma County bioregion, and tackling the unique ecological challenges faced around the state. Seeing the unfilled need for skilled professionals offering rainwater catchment and greywater systems, he built The Water Folk as a licensed landscaping company that focuses on this work.
Graham Gould
Digital Marketing &
Water Systems Specialist
Graham Gould has spent most of his professional career as a business owner and product developer in the beverage industry. Throughout this time, he has cultivated skills ranging from customer acquisition and marketing to business management. While working within an industry so reliant on water, he became highly aware of water waste and waste in general. As this became more present in his awareness he decided to step out of the industry in search of something more aligned with his moral compass. It was at this point that Graham began working with Ethan during his transition from doing business as Worldwide Water Wizards to The Water Folk. Graham brings his knowledge of business management, sourcing, marketing, and technical skills to the Water Folk team.
Tim Falls
Water Systems Apprentice &
Sales/Marketing
Tim joined The Water Folk in 2026. He's training in the field, learning to design and install water systems, and supports sales and marketing, including redesigning this website. Tim's relationship with water goes back to a childhood farm in rural Indiana, where his family depended on well water and a rain-fed cistern, and the creeks and ponds of the nearby woods were his all-season playgrounds. In 2020, Tim went looking for a venture at the intersection of climate and water and landed on greywater reuse. Without the runway to pursue it, he shelved the idea. Then, in late 2025, he met The Water Folk. Good ideas wait for the right people.
Our Commitment
From rural back roads to corporate boardrooms, we support our clients and work for the regeneration of healthy local and global ecological systems.
We aim to provide inspiration and education for humans to connect more deeply with our shared responsibility of caring for water.
We envision a world with healthy and resilient water management that supports climate stabilization, healthy ecosystems and universal access to clean, fresh water.
We commit our work and lives to this, and to the task of connecting people with organizations, communities, and opportunities for education that focus on this shared purpose.
