CA License #1116601
Our current small team combines experience with passion, creativity, and dedication. From rural back roads to corporate boardrooms, we are committed to supporting our clients and working for the regeneration of healthy global ecological systems.
Our Team
Ethan Hirsch-Tauber
CEO-Founder &
Lead Water Systems Technician
Before founding The Water Folk, Ethan Hirsch-Tauber spent many years living in a range of communities around the world, working as a sustainability educator, and gaining a deep understanding of the connections between water and climate. He studied the Water Retention Landscapes of Tamera, Portugal, and then traveled with, and was mentored by Dr. Rajendra Singh, known as The Waterman of India. In 2020 he moved to California and began building specific water knowledge for the Sonoma County bioregion, and tackling the unique ecological challenges faced around the state. Seeing the unfilled need for skilled professionals offering rainwater catchment and greywater systems, he built The Water Folk as a licensed landscaping company that focuses on this work.
Graham Gould
Digital Marketting &
System Specialist
Graham Gould has spent most of his professional career as a business owner and product developer in the beverage industry. Throughout this time, he has cultivated skills ranging from customer acquisition and marketing to business management. While working within an industry so reliant on water, he became highly aware of water waste and waste in general. As this became more present in his awareness he decided to step out of the industry in search of something more aligned with his moral compass. It was at this point that Graham began working with Ethan during his transition from doing business as Worldwide Water Wizards to The Water Folk. Graham brings his knowledge of business management, sourcing, marketing, and technical skills to the Water Folk team.